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Carl Bates is a dynamic entrepreneur and thought leader from New Zealand.
Carl is considered a global leader in the education, appointment and guidance of high-performance boards.
He is also an expert in maximising individual and team contribution in order to maximise return.


Carl Bates is an entrepreneur focused on creating meaningful economic impact within the countries and economies in which he has the opportunity to participate. Considered a world-renowned resource on the education, appointment and guidance of high-performance boards, Carl is a sought-after keynote speaker and strategic advisor for a variety of companies and organisations. Through his leadership, the Sirdar Group has become Africa’s leader in this field.

Today he also makes use of the Contribution Compass, a leading-edge profiling methodology. Using this tool, Carl is able to guide board and teams in understanding their natural energy and area of maximum contribution, in order to maximise their performance and ultimately their rewards. The Contribution Compass is a rapidly growing business spreading the usage of this tool worldwide.

Carl graduated with a Bachelor Business Studies First Class Honours Degree (Accountancy) and a Graduate Diploma in Business Studies (Finance) from Massey University, New Zealand. He was named a Massey Alumni and a Freemason Scholar and was awarded the Allan Gibson and New Zealand Institute of Chartered Accountants Wanganui Branch Scholarships. Carl is also a member of the New Zealand Institute of Chartered Accountants.


International Speaker

As a globally recognised speaker, Carl’s speaking tours have taken him throughout New Zealand, Australia, South Africa and the United Kingdom.


The groundbreaking game rules and insights contained in Carl's books have inspired thousands of business owners to embark on a journey toward business success.


As a mentor, Carl is known for his unique ability to slice through the noise and focus attention on the underlying issues.


Carl is an experienced independent director and chairman with great insight into the operation of companies and how they can create long-term value for stakeholders, clients and shareholders.


Carl’s ability as a company chairman has been demonstrated in numerous roles. He has a particular interest in companies that have a group structure and are in rapid growth or turn-around phase.

He was first appointed as a director of the Brightwater Centre, a specialised aged-care facility in Palmerston North, New Zealand in 2001. Two years later he was appointed as a director of the Arena Manawatu, New Zealand’s largest multi-stadia complex, also becoming chairman of the finance and audit committee. After his appointment as a council member of the Universal College of Learning (UCOL) in 2003, Carl has not looked back. Since this time he has been a chairman and director of various other private companies.

 Watching the growth of management teams, experiencing the success of the companies in which he is involved, and providing critical guidance through challenging business circumstances drives and motivates Carl to excel in his governance responsibilities. logo
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